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πŸ€ #NewsMarketing poche ma grosse πŸ˜›
1 βœ… #GoogleADS addio corrispondenza a frase Giovanni Tresca
2 βœ… #Merchants controllo prezzo nel carrello Michele Tommasi Giuseppe Scollo
3 βœ… #Clubhouse Francesco Agostinis Lorenzo Tombari Federico Sbandi
4 βœ… #Facebook trends 2021 Giulia Castagna
5 πŸ₯œ #LinkBuilding con strategia Elisa Paesante
6 βœ… #Social Media #Image Sizes 2021 Alberto Pozzi
7 βœ… #Google compara risultati in serp
8 βœ… Come fare Immagini #SEO Carmen Bobbiesi
9 βœ… #Analytics si scollega da youtube
10 πŸ₯œ #ecommerce 5 trends in 2021 Micky Mereu
11 βœ… Tendenze #YouTube e ranking, 3 miti sfatati
12 βœ… Differenze profilo pagina gruppo Facebook Gianmarco Botta
13 βœ… #iOS14 cookies Facebook Michael Vittori
14 βœ… Facebook sta introducendo le Guide Sergio Graziano Polo
15 βœ… Scrivere bene per pagine veloci Mirko Ciesco
16 πŸ₯œ A/B testing nella #SEO Alessandro D’Andrea
17 βœ… Social in base al device Mariachiara Marsella
18 πŸ”Ή Cos’Γ¨ un #saltodispecie? Alexia Barbarossa
πŸ‘€ fonti 1Β° commento

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1 ADS addio corrispondenza a frase Giovanni Tresca
Entro due settimane Google ImplementerΓ  le modifiche che riguarderanno la corrispondenza a frase e generica modificata delle parole chiave.
La nuova corrispondenza a frase “UPDATED PHRASE MATCH” potrΓ  includere anche delle parole in mezzo alla nostra keyword a frase.
La nuova tipologia di corrispondenza sarΓ  un mix tra l’attuale corrispondenza a frase e la generica modificata.
La generica modificata Γ¨ destinata a scomparire e la corrispondenza a frase diventerΓ  piΓΉ “larga” e attiverΓ  buona parte delle ricerche che venivano coperta con la corrispondenza generica modificata.
In sostanza la nuova corrispondenza introdotta da Google, attiverΓ  gli annunci anche nel caso di ricerche che contengono termini che non sono inseriti nella nostra keyword a frase, come nel caso della generica modificata.
https://www.linkedin.com/posts/giovanni-tresca_googleads-activity-6763194746782392320-_rZD
https://searchengineland.com/google-expands-phrase-match-to-include-broad-match-modifier-traffic-345874
https://www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/

2 Merchants controllo prezzo nel carrello Michele Tommasi Giuseppe Scollo
Se durante la verifica di un account Google rileva che il prezzo fornito per uno dei tuoi prodotti al momento del pagamento Γ¨ superiore al prezzo fornito per quel prodotto nella sua pagina di destinazione, riceverai un avviso di 28 giorni per risolvere queste discrepanze, altrimenti il ​​tuo account verrΓ  soggetto a sospensione al termine del periodo di preavviso.

Upcoming changes to price enforcement
Consistent and accurate pricing is one of the most important factors shoppers take into considerations when making a purchase. If the product’s price at checkout is higher than the price shown in an ad, free product listing, or on a product landing page, shoppers are more likely to abandon the purchase.
Beginning April 6, in addition to reviewing and enforcing price accuracy between your Merchant Center product data and your landing pages, we will begin to review and enforce price accuracy at checkout.
If during an account review Google finds that the price provided for one of your products at checkout is higher than the price provided for that product on its landing page, you will receive a 28-day warning to resolve these mismatches, otherwise your account will be subject to suspension at the end of the warning period.
You will receive a second announcement when the enforcement is active as a part of the 2021 product data specification update. Learn more about price and checkout requirements and best practices
https://support.google.com/merchants/answer/10307781?hl=en

https://www.linkedin.com/posts/giuseppe-scollo_googleads-controllo-dei-prezzi-al-checkout-activity-6763063999803232256-NX3P
https://www.searchenginejournal.com/google-taking-action-against-sites-with-inaccurate-pricing/395128/

4 Facebook trends 2021 Giulia Castagna
https://www.oberlo.it/blog/facebook-trends

5 Link Building con strategia Elisa Paesante
https://www.sistrix.it/blog/strategia-seo-link-building/

6 Social Media Image Sizes 2021 Alberto Pozzi
https://blog-hootsuite-com.cdn.ampproject.org/c/s/blog.hootsuite.com/social-media-image-sizes-guide/amp/

7 Google compara risultati in serp

https://www.seroundtable.com/google-compare-search-results-30859.html

8 Come fare Immagini SEO Carmen Bobbiesi
https://www.linkedin.com/posts/carmenbobbiesi_sitoweb-consulenteseo-ottimizzazione-activity-6763097331773534208-zouN

9 Analytics si scollega da youtube
Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services.
Google Analytics stopped collecting data from YouTube channel pages on February 1, 2021. Historical data will remain accessible but new data will not be tracked.
The ability to establish a link between Google Analytics and YouTube was removed in November of last year. Channels with existing connections to Google Analytics were able to view new data up until the beginning of this month.
Google has made minimal effort to communicate these changes. If it weren’t for a notice at the top of a YouTube Help page the changes may have been missed altogether.
https://www.searchenginejournal.com/google-analytics-stops-collecting-data-from-youtube-channels/395001/

10 #ecommerce 5 trends in 2021 Micky Mereu
https://www.linkedin.com/posts/mickymereu_5-trends-for-the-future-of-ecommerce-in-2021-activity-6763142285728202752-8DoP

11 Tendenze YouTube e ranking, 3 miti sfatati
https://www.seozoom.it/youtube-trending-tendenza-video/

12 Differenze profilo personale pagina e gruppo Facebook Gianmarco Botta
https://www.spollicia.com/quali-sono-le-differenze-tra-profilo-personale-pagina-e-gruppo-facebook/

13 iOS14 cookies Facebook Michael Vittori
https://www.linkedin.com/posts/michaelvittori_digitalmarketing-advertising-webmarketing-activity-6762630895515009024-k5C_

14 Facebook sta introducendo le Guide Sergio Graziano Polo
https://www.linkedin.com/posts/sergiograzianopolo_facebooknews-socialmediamarketing-smm-activity-6763037958686707712-V1ZX

15 Scrivere bene per pagine veloci Mirko Ciesco
https://www.mirkociesco.it/blog/scrivere-bene-per-pagine-veloci/

16 A/B testing nella #SEO Alessandro D’Andrea
https://www.linkedin.com/posts/alessandro-d-andrea-seo-specialist_seo-ab-testing-activity-6763141963639226368-Wixa

17 Social piΓΉ utilizzati in base al device, in Italia a gennaio 2021. Mariachiara Marsella
https://www.linkedin.com/posts/marsella_socialinsights-socialmediaplatforms-tools-activity-6763151339791912960-Zxvp

18 Cos’Γ¨ un #saltodispecie? Alexia Barbarossa
https://www.thedifferentgroup.com/2021/02/02/salto-di-specie/

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